Talamus https://talamus.biz/en Talamus Consultancy Mon, 14 Feb 2022 07:34:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://talamus.biz/wp-content/uploads/2021/05/cropped-talamusfavicon-02-1-32x32.png Talamus https://talamus.biz/en 32 32 Digital Marketing For Health Industry https://talamus.biz/en/digital-marketing-for-health-industry/ https://talamus.biz/en/digital-marketing-for-health-industry/#respond Mon, 14 Feb 2022 07:19:02 +0000 https://talamus.biz/?p=7056 The health sector is among the sectors that carry their marketing strategies to digital. Like every sector that keeps up with the digitalizing world, the health sector also gets a lot of efficiency from digital marketing methods. In the developing technology, the customer does not make the purchase before they reach a free section of the service they will purchase. For this reason, the professionalism of private hospitals and clinics in the field of digital marketing is of vital importance. Promoting services for free in a market where services are sold attracts more potential customers and helps attract the attention of unrelated people. The feeling of benefiting from services promoted by digital marketing attracts more attention from customers. Also like health; Digital marketing is an ideal way to eliminate confusion in sectors where complexities dominate and where all the details are not easily known by the society. In the health sector, digital platforms can be used effectively with various contents and channels. The society can be informed at a minimum level by sharing relevant, up-to-date and informative content. In this way, a successful digital marketing process can be passed in the health sector with various contents. What You Need for Digital Marketing in the Health Industry A Solid Website and Blog Page SEO and SEM Optimizations Quality, Corporate and Creative Social Media Management A Solid Website and Blog Page: One of the indispensables of companies that want to stand out in the sector is the website. Websites are indicators that have become the identities of companies today. For this reason, it is not possible for companies that do not have a website or have a weak website to exist in the future world market. The difference that can create the feeling of selling free information to the customer is the blog page. A blog page that is suitable for the agenda, written in an understandable language and enriched with content that can appeal to all segments of the society, will strengthen the website immensely. Potential customers who will visit the website to access information, not to purchase services, will also be gained through this association. SEO and SEM Adjustments: SEO is the name given to the actions taken to rank high in Google searches that your target audience will do. While these processes make you more visible in Google rankings, they also increase your brand awareness organically. SEM is a marketing method that provides traffic to the website by purchasing ads on search engines. With this method, while the website gains visitors, the brand gains awareness among its target audience. With the combination of the two settings, you can achieve flawless search engine marketing. The search for the right target audience and keywords for the healthcare industry is the task of the professional digital marketing team. Quality, Corporate and Creative Social Media Management: Social media is the primary channel that establishes a direct bridge between the customer and the companies, and the closest communication can be achieved. If this channel can be used correctly and kept alive, it provides great returns to the company. Using social media actively is an important factor for customers. In addition, if they want to receive service, they can directly contact a company that they have to pay a fee for, free of charge, creates a positive impression. The most serious handicap of social media management in the health sector is not to be institutionalized while creating the content. While creating content, care should be taken not to stray from the corporate language and identity. This balance is a balance that can be easily achieved by a digital marketing team that has seen different sectors.

The post Digital Marketing For Health Industry first appeared on Talamus.

]]> The health sector is among the sectors that carry their marketing strategies to digital. Like every sector that keeps up with the digitalizing world, the health sector also gets a lot of efficiency from digital marketing methods. In the developing technology, the customer does not make the purchase before they reach a free section of the service they will purchase. For this reason, the professionalism of private hospitals and clinics in the field of digital marketing is of vital importance.

Promoting services for free in a market where services are sold attracts more potential customers and helps attract the attention of unrelated people. The feeling of benefiting from services promoted by digital marketing attracts more attention from customers. Also like health; Digital marketing is an ideal way to eliminate confusion in sectors where complexities dominate and where all the details are not easily known by the society.

In the health sector, digital platforms can be used effectively with various contents and channels. The society can be informed at a minimum level by sharing relevant, up-to-date and informative content. In this way, a successful digital marketing process can be passed in the health sector with various contents.

What You Need for Digital Marketing in the Health Industry

  1. A Solid Website and Blog Page
  2. SEO and SEM Optimizations
  3. Quality, Corporate and Creative Social Media Management

A Solid Website and Blog Page:

One of the indispensables of companies that want to stand out in the sector is the website. Websites are indicators that have become the identities of companies today. For this reason, it is not possible for companies that do not have a website or have a weak website to exist in the future world market.

The difference that can create the feeling of selling free information to the customer is the blog page. A blog page that is suitable for the agenda, written in an understandable language and enriched with content that can appeal to all segments of the society, will strengthen the website immensely. Potential customers who will visit the website to access information, not to purchase services, will also be gained through this association.

SEO and SEM Adjustments:

SEO is the name given to the actions taken to rank high in Google searches that your target audience will do. While these processes make you more visible in Google rankings, they also increase your brand awareness organically.

SEM is a marketing method that provides traffic to the website by purchasing ads on search engines. With this method, while the website gains visitors, the brand gains awareness among its target audience.

With the combination of the two settings, you can achieve flawless search engine marketing. The search for the right target audience and keywords for the healthcare industry is the task of the professional digital marketing team.

Quality, Corporate and Creative Social Media Management:

Social media is the primary channel that establishes a direct bridge between the customer and the companies, and the closest communication can be achieved. If this channel can be used correctly and kept alive, it provides great returns to the company.

Using social media actively is an important factor for customers. In addition, if they want to receive service, they can directly contact a company that they have to pay a fee for, free of charge, creates a positive impression.

The most serious handicap of social media management in the health sector is not to be institutionalized while creating the content. While creating content, care should be taken not to stray from the corporate language and identity. This balance is a balance that can be easily achieved by a digital marketing team that has seen different sectors.

The post Digital Marketing For Health Industry first appeared on Talamus.

]]> https://talamus.biz/en/digital-marketing-for-health-industry/feed/ 0 Digital Marketing For Food Industry https://talamus.biz/en/digital-marketing-for-food-industry/ https://talamus.biz/en/digital-marketing-for-food-industry/#respond Mon, 14 Feb 2022 07:09:32 +0000 https://talamus.biz/?p=7053 The digital world is invaluable for promotion and brand awareness in the food industry. The rate of increase of food companies existing in digital is high at a detectable rate with data. Digital marketing, which is one of the easiest and surest ways to reach customers in today’s conditions, is frequently used by companies especially in the food industry. What should be emphasized in digital for food companies is production under taste and hygiene conditions. It should be emphasized that everything happens in accordance with natural production conditions and that the process is carried out in hygienic environments. For this, extra attention should be paid to the images. It is important to transfer the promotional language to the customer in accordance with these strategies. The ways of digital marketing for companies in the food sector can be divided into three as advertisements, search optimizations and social media use. Advertisements: With various types of advertisements on various platforms in digital, brand awareness can be achieved or traffic can be drawn to desired places. Google and Facebook ads are the most used ad types in this network. Maximum efficiency can be achieved by using the right budget by giving advertisements tailored to the needs with a professional team of advertising experts. Search Engine Optimizations: Search engine tuning, known as SEO and SEM, allows your company to rank higher in the searches of its target customers. This priority helps increase your awareness among your target audience while driving traffic to your website. Use of Social Media: The use of social media is vital for food companies. Instagram, Facebook, Twitter are among the important social media platforms. Regular sharing and impressive designs are the main elements that will set your social media apart from your competitors. It is very important for food companies not to stray from real designs while applying for creativity. You can achieve this balance with the help of an expert digital agency.

The post Digital Marketing For Food Industry first appeared on Talamus.

]]> The digital world is invaluable for promotion and brand awareness in the food industry. The rate of increase of food companies existing in digital is high at a detectable rate with data. Digital marketing, which is one of the easiest and surest ways to reach customers in today’s conditions, is frequently used by companies especially in the food industry.

What should be emphasized in digital for food companies is production under taste and hygiene conditions. It should be emphasized that everything happens in accordance with natural production conditions and that the process is carried out in hygienic environments. For this, extra attention should be paid to the images. It is important to transfer the promotional language to the customer in accordance with these strategies. The ways of digital marketing for companies in the food sector can be divided into three as advertisements, search optimizations and social media use.

Advertisements: With various types of advertisements on various platforms in digital, brand awareness can be achieved or traffic can be drawn to desired places. Google and Facebook ads are the most used ad types in this network. Maximum efficiency can be achieved by using the right budget by giving advertisements tailored to the needs with a professional team of advertising experts.

Search Engine Optimizations: Search engine tuning, known as SEO and SEM, allows your company to rank higher in the searches of its target customers. This priority helps increase your awareness among your target audience while driving traffic to your website.

Use of Social Media: The use of social media is vital for food companies. Instagram, Facebook, Twitter are among the important social media platforms. Regular sharing and impressive designs are the main elements that will set your social media apart from your competitors. It is very important for food companies not to stray from real designs while applying for creativity. You can achieve this balance with the help of an expert digital agency.

The post Digital Marketing For Food Industry first appeared on Talamus.

]]> https://talamus.biz/en/digital-marketing-for-food-industry/feed/ 0 Digital Marketing For Tourism Industry https://talamus.biz/en/digital-marketing-for-tourism-industry/ https://talamus.biz/en/digital-marketing-for-tourism-industry/#respond Mon, 14 Feb 2022 06:57:34 +0000 https://talamus.biz/?p=7050 With the digitalizing world, many habits have changed. One of the changing habits is that we can reach potential customers more through digital marketing than traditional marketing. Especially in sectors where traditional marketing budgets are very high, such as the tourism sector, marketing is mostly carried out digitally these days. Budget efficiency is one of the key terms in marketing. In the tourism sector, digital marketing also provides the opportunity to reach a clearer target audience with less effort and lower cost. Rather than an irrelevant and broad audience, a clear audience with a high concentration of potential customers is more preferred for this sector. In order not to lose customers in the tourism sector, the owner of the company and the digital marketing team should work as a whole. Potential customers gained through digital marketing should not be lost from the moment they contact the company. At this point, it is very important that the capacity of the call centers and the advertisements go simultaneously. If the planning is not done properly, there will be customers who cannot reach the company and are lost. At this point, it is very important to draw a correct road plan in the light of the experience and professional knowledge of the digital marketing team. Digital Marketing Channels for the Tourism Industry Social Media Management: In these days, where every company promotes itself primarily digitally through social media, the effective and active use of social media by companies is one of the factors that always moves them one step ahead. Social Media and Google Ads: Ads given through tools such as Facebook and Google are important issues for most companies to reach high awareness. There are different types of ads for various promotional requests. It is the duty of the professional digital marketing team to choose the most suitable one of these ad types for the target. Web Site: In today’s conditions, a web site is one of the indispensables for every company. In case of deficiency, serious reputation and customer losses are experienced. The common feature of companies aiming to be the best in their sector is to have an effective website. SEO Optimization: After the website is created, the arrangements made to rank higher in Google searches of your organic target audience and to increase your visibility are called SEO Optimization. This optimization increases brand awareness and makes it easier for you to get involved in the digital world. E – Mail Marketing: It is a digital marketing channel that can be a blessing for the tourism industry when used correctly. Reaching potential customers via e-mail is one of the most reliable ways. Each of the channels mentioned above is very important for the Tourism Sector. If one of them is missing, there is a shortage of links in the chain and the marketing process does not progress with the desired efficiency. It is very important to be able to market without going to the place where active promotion is required especially in the winter months. Digital marketing, which is the most effective way to promote a product without offering the opportunity to touch the customer, does not require other promotional ways when carried out by a professional team.

The post Digital Marketing For Tourism Industry first appeared on Talamus.

]]> With the digitalizing world, many habits have changed. One of the changing habits is that we can reach potential customers more through digital marketing than traditional marketing. Especially in sectors where traditional marketing budgets are very high, such as the tourism sector, marketing is mostly carried out digitally these days. Budget efficiency is one of the key terms in marketing. In the tourism sector, digital marketing also provides the opportunity to reach a clearer target audience with less effort and lower cost. Rather than an irrelevant and broad audience, a clear audience with a high concentration of potential customers is more preferred for this sector.

In order not to lose customers in the tourism sector, the owner of the company and the digital marketing team should work as a whole. Potential customers gained through digital marketing should not be lost from the moment they contact the company. At this point, it is very important that the capacity of the call centers and the advertisements go simultaneously. If the planning is not done properly, there will be customers who cannot reach the company and are lost. At this point, it is very important to draw a correct road plan in the light of the experience and professional knowledge of the digital marketing team.

Digital Marketing Channels for the Tourism Industry

Social Media Management: In these days, where every company promotes itself primarily digitally through social media, the effective and active use of social media by companies is one of the factors that always moves them one step ahead.

Social Media and Google Ads: Ads given through tools such as Facebook and Google are important issues for most companies to reach high awareness. There are different types of ads for various promotional requests. It is the duty of the professional digital marketing team to choose the most suitable one of these ad types for the target.

Web Site: In today’s conditions, a web site is one of the indispensables for every company. In case of deficiency, serious reputation and customer losses are experienced. The common feature of companies aiming to be the best in their sector is to have an effective website.

SEO Optimization: After the website is created, the arrangements made to rank higher in Google searches of your organic target audience and to increase your visibility are called SEO Optimization. This optimization increases brand awareness and makes it easier for you to get involved in the digital world.

E – Mail Marketing: It is a digital marketing channel that can be a blessing for the tourism industry when used correctly. Reaching potential customers via e-mail is one of the most reliable ways.

Each of the channels mentioned above is very important for the Tourism Sector. If one of them is missing, there is a shortage of links in the chain and the marketing process does not progress with the desired efficiency. It is very important to be able to market without going to the place where active promotion is required especially in the winter months. Digital marketing, which is the most effective way to promote a product without offering the opportunity to touch the customer, does not require other promotional ways when carried out by a professional team.

The post Digital Marketing For Tourism Industry first appeared on Talamus.

]]> https://talamus.biz/en/digital-marketing-for-tourism-industry/feed/ 0 What is Social Media Regulation? https://talamus.biz/en/what-is-social-media-regulation/ https://talamus.biz/en/what-is-social-media-regulation/#respond Fri, 02 Jul 2021 09:55:26 +0000 https://talamus.biz/?p=6966 In today’s world where social media stands out and sets the agenda, people are aware of many things thanks to social media. This pushes social media from being an organization used only for sharing purposes to a more important position. Especially if we consider the effect of sharing, we can better understand the power of social media. From this point of view, social media is a very broad organization. To put this broad organization in a certain framework, many states and governments impose obligations such as social media regulation laws. What is Social Media? Social media is a media system that allows users to share all kinds of information online and simultaneously. This system contains all the interactions that people make within the internet organization. What is meant by interaction is the whole of information, personal comments, dialogues, photos, videos, or visual shares. Today, when social media is mentioned, it comes to mind; Social media applications such as Facebook, Twitter, Tiktok, Reels, the short-term video feature in it, and Instagram, which are entered more than once during the day, shared and spent a lot of time in, come. It is possible to reach every point of the world thanks to these platforms. And this transportation takes place in a very short time. That’s why many brands, companies, and popular people; carry out their marketing strategies effectively through these platforms. As such, we can easily see that these platforms are not only places to share, but also important commercial elements. What are the Obligations for Social Media? Social media is so popular in terms of both sharing and commercial elements; This organization needs to be taken more seriously. This situation should be evaluated legally with all its elements while being taken seriously. Platforms on social media may not be able to take various necessary and preventive measures against some malicious individuals and entities. Therefore, some states and governments asked the platforms to fulfill various requirements within a certain period and made it mandatory to open representative offices in their countries. Thus, in the face of any violation, it becomes an official organization to be addressed and it becomes easier to take preventive sanctions. Although this situation can be perceived as a social media restriction, it is also a necessary action to prevent criminal content. As long as the parties know where to stand. At Talamus Digital Solutions, if you want to create your personalized, original and effective website with experts and get support at any time with your problems related to your website, contact us! info@talamus.biz

The post What is Social Media Regulation? first appeared on Talamus.

]]> In today’s world where social media stands out and sets the agenda, people are aware of many things thanks to social media. This pushes social media from being an organization used only for sharing purposes to a more important position.

Especially if we consider the effect of sharing, we can better understand the power of social media. From this point of view, social media is a very broad organization. To put this broad organization in a certain framework, many states and governments impose obligations such as social media regulation laws.

What is Social Media?

Social media is a media system that allows users to share all kinds of information online and simultaneously. This system contains all the interactions that people make within the internet organization. What is meant by interaction is the whole of information, personal comments, dialogues, photos, videos, or visual shares.

Today, when social media is mentioned, it comes to mind; Social media applications such as Facebook, Twitter, Tiktok, Reels, the short-term video feature in it, and Instagram, which are entered more than once during the day, shared and spent a lot of time in, come. It is possible to reach every point of the world thanks to these platforms. And this transportation takes place in a very short time. That’s why many brands, companies, and popular people; carry out their marketing strategies effectively through these platforms. As such, we can easily see that these platforms are not only places to share, but also important commercial elements.

What are the Obligations for Social Media?

Social media is so popular in terms of both sharing and commercial elements; This organization needs to be taken more seriously. This situation should be evaluated legally with all its elements while being taken seriously.

Platforms on social media may not be able to take various necessary and preventive measures against some malicious individuals and entities. Therefore, some states and governments asked the platforms to fulfill various requirements within a certain period and made it mandatory to open representative offices in their countries. Thus, in the face of any violation, it becomes an official organization to be addressed and it becomes easier to take preventive sanctions. Although this situation can be perceived as a social media restriction, it is also a necessary action to prevent criminal content. As long as the parties know where to stand.

At Talamus Digital Solutions, if you want to create your personalized, original and effective website with experts and get support at any time with your problems related to your website, contact us! info@talamus.biz

The post What is Social Media Regulation? first appeared on Talamus.

]]> https://talamus.biz/en/what-is-social-media-regulation/feed/ 0 Hidden Features of Instagram (What You Should Know) https://talamus.biz/en/hidden-features-of-instagram-what-you-should-know/ https://talamus.biz/en/hidden-features-of-instagram-what-you-should-know/#respond Fri, 02 Jul 2021 09:43:59 +0000 https://talamus.biz/?p=6961 As a result of being the favorite social network of many, Instagram has become an important platform for marketing opportunities. For example, 80% of Instagram users make a purchase based on something they discover on the platform. In addition, since 60% of the site’s active users visit Instagram every day, we can conclude that people do not use Instagram randomly. But for those who have never used the platform before or want to take it to the next level, we have listed some of Instagram’s little-known tricks, settings, search options, and features you need to know in one place. Get Notified When Your Favorite People Share Posts You can turn on notifications when a specific user uploads a new photo. All you have to do here is to turn on the notification feature for the users whose notification you want to see. To turn on profile notifications: • Visit the profile of the person to open the notification • Click on the three dots in the upper right corner of the post • Click Notifications from the menu and finally turn on notifications for posts or stories. You can follow the same steps to turn off post notifications. If you want to turn on contact notifications, you must make sure that Instagram notifications are turned on. To allow notifications on iPhone/iPad: • Go to Settings • Go to Notifications. • It will be enough to come to the Instagram application and turn on the Allow Notifications setting. To turn on Instagram notifications on Android phones: • Go to Settings, then select Apps • Select Instagram. Select the option to not show notifications. Hide a Story from Specific Users Method 1 • Go to your profile and tap the menu from the top right corner. • Tap Settings. • Click on Privacy then tap on Story • Select the contacts you want to hide your story from, then tap Done (iOS) or the checkmark icon (Android). To hide your story from someone, deselect it by tapping the blue checkmark. Method 2 You can also choose who to hide your story from when viewing who has seen your story. Tap the three dots to the right of the names of the people you want to hide your story from and select Hide Story. Note: Hiding your story from someone does not mean blocking them, the person will still see your profile and posts. Saving Originals Make sure you keep your original photos and videos. When Instagram shares one of your images, it resizes the photo to reduce data usage and load times, in part to prevent other people from stealing your images at full resolution. You can save full-size copies separately for your safekeeping. • Enter your Instagram profile • Select “Settings” from the top right • When you select “Original Posts” from the Account tab, simply click Save Original Posts. At Talamus Digital Solutions, if you want to create your personalized, original and effective website with experts and get support at any time with your problems related to your website, contact us! info@talamus.biz

The post Hidden Features of Instagram (What You Should Know) first appeared on Talamus.

]]> As a result of being the favorite social network of many, Instagram has become an important platform for marketing opportunities. For example, 80% of Instagram users make a purchase based on something they discover on the platform. In addition, since 60% of the site’s active users visit Instagram every day, we can conclude that people do not use Instagram randomly.

But for those who have never used the platform before or want to take it to the next level, we have listed some of Instagram’s little-known tricks, settings, search options, and features you need to know in one place.

Get Notified When Your Favorite People Share Posts

You can turn on notifications when a specific user uploads a new photo. All you have to do here is to turn on the notification feature for the users whose notification you want to see.

To turn on profile notifications:

• Visit the profile of the person to open the notification

• Click on the three dots in the upper right corner of the post

• Click Notifications from the menu and finally turn on notifications for posts or stories.

You can follow the same steps to turn off post notifications. If you want to turn on contact notifications, you must make sure that Instagram notifications are turned on.

To allow notifications on iPhone/iPad:

• Go to Settings

• Go to Notifications.

• It will be enough to come to the Instagram application and turn on the Allow Notifications setting.

To turn on Instagram notifications on Android phones:

• Go to Settings, then select Apps

• Select Instagram. Select the option to not show notifications.

Hide a Story from Specific Users

Method 1

• Go to your profile and tap the menu from the top right corner.

• Tap Settings.

• Click on Privacy then tap on Story

• Select the contacts you want to hide your story from, then tap Done (iOS) or the checkmark icon (Android).

To hide your story from someone, deselect it by tapping the blue checkmark.

Method 2

You can also choose who to hide your story from when viewing who has seen your story. Tap the three dots to the right of the names of the people you want to hide your story from and select Hide Story.

Note: Hiding your story from someone does not mean blocking them, the person will still see your profile and posts.

Saving Originals

Make sure you keep your original photos and videos.

When Instagram shares one of your images, it resizes the photo to reduce data usage and load times, in part to prevent other people from stealing your images at full resolution. You can save full-size copies separately for your safekeeping.

• Enter your Instagram profile

• Select “Settings” from the top right

• When you select “Original Posts” from the Account tab, simply click Save Original Posts.

At Talamus Digital Solutions, if you want to create your personalized, original and effective website with experts and get support at any time with your problems related to your website, contact us! info@talamus.biz

The post Hidden Features of Instagram (What You Should Know) first appeared on Talamus.

]]> https://talamus.biz/en/hidden-features-of-instagram-what-you-should-know/feed/ 0 What is Influencer Marketing? How is it done? https://talamus.biz/en/what-is-influencer-marketing-how-is-it-done/ https://talamus.biz/en/what-is-influencer-marketing-how-is-it-done/#respond Fri, 02 Jul 2021 09:26:33 +0000 https://talamus.biz/?p=6955 From the moment social media entered people’s lives, the world has almost completely evolved in a completely different direction. At this point, Instagram is one of the most used social media platforms for both personal and business purposes in recent years. Today, people from all over the world use it especially for digital marketing purposes, and at this point, a certain segment is trying to reach their target audience by choosing different methods, including influencer marketing strategically. Conceptually, the concept of Influencer Marketing is digital marketing applications made through internet celebrities. Why is Influencer Marketing Important? At this point, it is necessary to mention the fact that why it is conceptually important, today everything takes place online as an online application called the virtual world. People do everything online, from shopping to paying bills, which brings the phenomenon of digital marketing to an environment where competition is so intense. Since people spend more time on the internet, digital marketing, especially through celebrities, is perceived as much more reliable for people. Especially those who are the constant followers of that internet celebrity become a potential customers when they watch their digital marketing activity. This means new sales. Thus, profit share and turnover increase automatically. Moreover, a large number of people who cannot be reached with normal digital marketing can be reached instantly. All of these are facts with very important returns. Finally, in this context, it should be underlined that the new generation trends are progressing in this way. How is Influencer Marketing Done? But if you ask how to do digital marketing through celebrities, there are many different methods. The most important thing here is to choose the internet celebrity suitable for the target audience. Of course, it should not be ignored that this job has a cost, and it should not be ignored that every internet celebrity has their price. After this stage is passed, it is necessary to decide what kind of application to market on Instagram. If a few examples should be given here, Instagram’s application, reels, can be used. In other words, it can be shared with internet celebrities by taking a short video for Instagram. Another similar work IGTV can be used. Both are similar applications for digital marketing. In addition, the Instagram story advertisement, which is one of the sines qua non of our age, is among the most effective internet advertisements. Digital marketing should be done with the right celebrity at the right time, suitable for the target audience. Talamus Digital Solutions helps you with creating your personalized, unique and effective website and effective influencer marketing. If you want to get support for your influencer marketing problems at any time, contact us! info@talamus.biz

The post What is Influencer Marketing? How is it done? first appeared on Talamus.

]]> From the moment social media entered people’s lives, the world has almost completely evolved in a completely different direction. At this point, Instagram is one of the most used social media platforms for both personal and business purposes in recent years. Today, people from all over the world use it especially for digital marketing purposes, and at this point, a certain segment is trying to reach their target audience by choosing different methods, including influencer marketing strategically.

Conceptually, the concept of Influencer Marketing is digital marketing applications made through internet celebrities.

Why is Influencer Marketing Important?

At this point, it is necessary to mention the fact that why it is conceptually important, today everything takes place online as an online application called the virtual world. People do everything online, from shopping to paying bills, which brings the phenomenon of digital marketing to an environment where competition is so intense.

Since people spend more time on the internet, digital marketing, especially through celebrities, is perceived as much more reliable for people. Especially those who are the constant followers of that internet celebrity become a potential customers when they watch their digital marketing activity. This means new sales. Thus, profit share and turnover increase automatically. Moreover, a large number of people who cannot be reached with normal digital marketing can be reached instantly. All of these are facts with very important returns. Finally, in this context, it should be underlined that the new generation trends are progressing in this way.

How is Influencer Marketing Done?

But if you ask how to do digital marketing through celebrities, there are many different methods. The most important thing here is to choose the internet celebrity suitable for the target audience. Of course, it should not be ignored that this job has a cost, and it should not be ignored that every internet celebrity has their price.

After this stage is passed, it is necessary to decide what kind of application to market on Instagram. If a few examples should be given here, Instagram’s application, reels, can be used. In other words, it can be shared with internet celebrities by taking a short video for Instagram. Another similar work IGTV can be used. Both are similar applications for digital marketing. In addition, the Instagram story advertisement, which is one of the sines qua non of our age, is among the most effective internet advertisements. Digital marketing should be done with the right celebrity at the right time, suitable for the target audience.

Talamus Digital Solutions helps you with creating your personalized, unique and effective website and effective influencer marketing. If you want to get support for your influencer marketing problems at any time, contact us! info@talamus.biz

The post What is Influencer Marketing? How is it done? first appeared on Talamus.

]]> https://talamus.biz/en/what-is-influencer-marketing-how-is-it-done/feed/ 0 How is e-commerce done? What are the Tips? https://talamus.biz/en/how-is-e-commerce-done-what-are-the-tips/ https://talamus.biz/en/how-is-e-commerce-done-what-are-the-tips/#respond Fri, 02 Jul 2021 08:47:07 +0000 https://talamus.biz/?p=6942 E-commerce is one of the methods preferred by many entrepreneurs to start a business today. Although e-commerce, which is the version of commerce carried over to the internet environment, seems easy, it has many difficulties in itself. For this reason, it is necessary to be informed about some issues before embarking on e-commerce. What individuals who want to sell online should know are as follows: • To do e-commerce, you need to establish a company. Otherwise, you will be deemed to have committed a crime because you do not have a tax plate. • To be successful in e-commerce, besides opening your website, you can become a seller member of the marketplace sites. • If you do not have enough capital, you can be dropshipping. However, you will have to face all the difficulties. • Although it is more profitable to carry out your e-commerce transactions alone, you should create a team of 2 or 3 people for a smooth operation. • For e-commerce, you should consider the requirements such as suppliers and cargo companies in advance and start the service in this way. If you pay attention to the above points, you can be successful in e-commerce. However, it is very important at this point to increase the level of awareness of your brand. How to Be Successful in E-Commerce? E-commerce is the most preferred type of commerce today. Therefore, the secret of success in the e-commerce is brand promotion. Otherwise, it will not be easy for you to stand out among the competitors. The actions that individuals who want to do e-commerce in Turkey can do for brand promotion are listed below. • You should use your social media accounts active and promote your company by creating internet ads. • You should organize different campaigns and get people to shop from your company. • You should analyze the competitors and determine your roadmap. • You should make people who shop from your company feel special and make your customers happy with small gifts while preparing cargo. • You should send your products to the phenomena and ask them to promote. This will expand your audience. Individuals entering the e-commerce environment should apply these promotional tips. Otherwise, it will be difficult for you to become known. Because no matter which big corporate company you look at, you can see that they keep their promotional campaigns quite strong. Does E-Commerce Make Sense? E-commerce is ideal for those who want to be their boss. However, before you start e-commerce, you need to know the answer to questions such as what is e-commerce and what are the requirements of e-commerce. Because if you start doing e-commerce unconsciously, the results will not be good. However, if you do plan and conscious e-commerce, you can achieve great success in a short time. To summarize, whether it makes sense to do e-commerce is entirely up to you. At Talamus Digital Solutions, if you want to create your personalized, unique and effective website with experts and to get support at any time in your e-commerce world problems, contact us! info@talamus.biz

The post How is e-commerce done? What are the Tips? first appeared on Talamus.

]]> E-commerce is one of the methods preferred by many entrepreneurs to start a business today. Although e-commerce, which is the version of commerce carried over to the internet environment, seems easy, it has many difficulties in itself. For this reason, it is necessary to be informed about some issues before embarking on e-commerce. What individuals who want to sell online should know are as follows:

• To do e-commerce, you need to establish a company. Otherwise, you will be deemed to have committed a crime because you do not have a tax plate.

• To be successful in e-commerce, besides opening your website, you can become a seller member of the marketplace sites.

• If you do not have enough capital, you can be dropshipping. However, you will have to face all the difficulties.

• Although it is more profitable to carry out your e-commerce transactions alone, you should create a team of 2 or 3 people for a smooth operation.

• For e-commerce, you should consider the requirements such as suppliers and cargo companies in advance and start the service in this way.

If you pay attention to the above points, you can be successful in e-commerce. However, it is very important at this point to increase the level of awareness of your brand.

How to Be Successful in E-Commerce?

E-commerce is the most preferred type of commerce today. Therefore, the secret of success in the e-commerce is brand promotion. Otherwise, it will not be easy for you to stand out among the competitors. The actions that individuals who want to do e-commerce in Turkey can do for brand promotion are listed below.

• You should use your social media accounts active and promote your company by creating internet ads.

• You should organize different campaigns and get people to shop from your company.

• You should analyze the competitors and determine your roadmap.

• You should make people who shop from your company feel special and make your customers happy with small gifts while preparing cargo.

• You should send your products to the phenomena and ask them to promote. This will expand your audience.

Individuals entering the e-commerce environment should apply these promotional tips. Otherwise, it will be difficult for you to become known. Because no matter which big corporate company you look at, you can see that they keep their promotional campaigns quite strong.

Does E-Commerce Make Sense?

E-commerce is ideal for those who want to be their boss. However, before you start e-commerce, you need to know the answer to questions such as what is e-commerce and what are the requirements of e-commerce. Because if you start doing e-commerce unconsciously, the results will not be good. However, if you do plan and conscious e-commerce, you can achieve great success in a short time. To summarize, whether it makes sense to do e-commerce is entirely up to you.

At Talamus Digital Solutions, if you want to create your personalized, unique and effective website with experts and to get support at any time in your e-commerce world problems, contact us! info@talamus.biz

The post How is e-commerce done? What are the Tips? first appeared on Talamus.

]]> https://talamus.biz/en/how-is-e-commerce-done-what-are-the-tips/feed/ 0 What is E-Mail Marketing? https://talamus.biz/en/what-is-e-mail-marketing/ https://talamus.biz/en/what-is-e-mail-marketing/#respond Mon, 21 Jun 2021 10:26:00 +0000 https://talamus.biz/?p=6886 E-mail marketing is among the most preferred digital marketing tools. Brands use the e-mail marketing tool to inform a specific target audience about their discounts, campaigns, or to promote. The definition of an e-mail marketing tool is made as a direct marketing tool for brands to convey their marketing messages to their target audience. E-mail marketing is a tool frequently used by both large and small brands because it provides many advantages. Brands communicate to their existing customers in their target audience via e-mail and try to get recycling. How to E-Mail Marketing? Certain rules must be applied to be able to apply e-mail. In this way, the rate of returning the brands will increase more. The most important points to follow for mail marketing are as follows: • For e-mails that brands send to their existing customers for promotional purposes to fall into the spam box, they must add the correct words to the subject field. • In the blank in the sender section of the brands, the customer should write the brand name known to the customer. In this way, customers will be more likely to click on the information sent by e-mail. • For existing customers owned by brands to click on the e-mail, the titles must be interesting. Brands can increase their return rates by specifying titles according to the e-mails they create and the targets of the e-mails. • Personalizing while sending e-mails to your customers ensures that you will get a higher rate of return. Necessary personalizations should be made according to the purpose of sending the mail and according to your customers. • It should be paid attention that e-mails sent to existing customers are mobile compatible. If your customers encounter a distorted image while opening their e-mail on mobile, you can cause it to be deleted without recycling. • If e-mails contain redirects, it must be ensured that the correct pages are forwarded. What are the Advantages of E-Mail Marketing? Mail marketing offers many advantages for brands. For this reason, it often takes its place among the marketing methods used by brands. The advantages of e-mail marketing applications are as follows: • E-mail marketing is one of the least costly tools among digital marketing tools. • By using e-mail marketing, you have the chance to measure your recycling rates for purposes such as the promotion you send to your customers. Thus, you will have the opportunity to manage your marketing activities. • It helps to create loyalty between customers and brands due to the customization. • You have the opportunity to deliver the e-mails you send by targeting your existing customers in a short time. It may be necessary to get help from experts to take advantage of the advantages offered by e-mail marketing. If you want to create the most accurate e-mail marketing strategies, you can review and contact Talamus Digital Consultancy services. At Talamus Digital Solutions, if you want to create your personalized, original and effective website with experts and get support at any time with your problems related to your website, contact us! info@talamus.biz

The post What is E-Mail Marketing? first appeared on Talamus.

]]>

E-mail marketing is among the most preferred digital marketing tools. Brands use the e-mail marketing tool to inform a specific target audience about their discounts, campaigns, or to promote. The definition of an e-mail marketing tool is made as a direct marketing tool for brands to convey their marketing messages to their target audience.

E-mail marketing is a tool frequently used by both large and small brands because it provides many advantages. Brands communicate to their existing customers in their target audience via e-mail and try to get recycling.

How to E-Mail Marketing?

Certain rules must be applied to be able to apply e-mail. In this way, the rate of returning the brands will increase more. The most important points to follow for mail marketing are as follows:

• For e-mails that brands send to their existing customers for promotional purposes to fall into the spam box, they must add the correct words to the subject field.

• In the blank in the sender section of the brands, the customer should write the brand name known to the customer. In this way, customers will be more likely to click on the information sent by e-mail.

• For existing customers owned by brands to click on the e-mail, the titles must be interesting. Brands can increase their return rates by specifying titles according to the e-mails they create and the targets of the e-mails.

• Personalizing while sending e-mails to your customers ensures that you will get a higher rate of return. Necessary personalizations should be made according to the purpose of sending the mail and according to your customers.

• It should be paid attention that e-mails sent to existing customers are mobile compatible. If your customers encounter a distorted image while opening their e-mail on mobile, you can cause it to be deleted without recycling.

• If e-mails contain redirects, it must be ensured that the correct pages are forwarded.

What are the Advantages of E-Mail Marketing?

Mail marketing offers many advantages for brands. For this reason, it often takes its place among the marketing methods used by brands. The advantages of e-mail marketing applications are as follows:

• E-mail marketing is one of the least costly tools among digital marketing tools.

• By using e-mail marketing, you have the chance to measure your recycling rates for purposes such as the promotion you send to your customers. Thus, you will have the opportunity to manage your marketing activities.

• It helps to create loyalty between customers and brands due to the customization.

• You have the opportunity to deliver the e-mails you send by targeting your existing customers in a short time.

It may be necessary to get help from experts to take advantage of the advantages offered by e-mail marketing. If you want to create the most accurate e-mail marketing strategies, you can review and contact Talamus Digital Consultancy services.

At Talamus Digital Solutions, if you want to create your personalized, original and effective website with experts and get support at any time with your problems related to your website, contact us! info@talamus.biz

The post What is E-Mail Marketing? first appeared on Talamus.

]]> https://talamus.biz/en/what-is-e-mail-marketing/feed/ 0 The Must-Have Features of the Corporate Website https://talamus.biz/en/the-must-have-features-of-the-corporate-website/ https://talamus.biz/en/the-must-have-features-of-the-corporate-website/#respond Sat, 12 Jun 2021 10:20:31 +0000 https://talamus.biz/?p=6883 Today, the dynamics in the digital world are changing with each passing day. Web sites are also one of the biggest indicators of change. Almost every business now has a website. Websites are indispensable for reaching potential customers, showing your services, and promoting your brand. Websites are your visible face, your identity in the digital world. You can create a corporate website with many touches such as being responsive, easily accessible, and fast. Today we will tell you step by step how to create a quality website. If you’re ready, let’s start! Convenient Interface Design with Modern Touches The ideal website is changing every day. As the trends are renewed, the options increase as much. Companies are confused at these points, corporate companies should renew according to trends. Based on these points, some parts related to the interface design of corporate websites stand out: The interface of the site offered to users, being in line with the trend of that period, The part called the navigation menu must be understandable and useful in terms of content and design. A little newer / modern fonts should be used instead of fonts known to almost everyone, The (call to action) buttons should be used to enable visitors to navigate from the home page to sub-pages during their visit to the site, There should be a footer section, and customers should be informed about the site map and the corporate structure of the company (our team, branches, services). Responsive Design / Compatible with Mobile You cannot manage the process only by following the trends in interface design, it is necessary to capture and apply other dynamics of the developing technology. At this point, new coding techniques draw attention. Most importantly, we can say that mobile device compatibility, that is, a responsive design is a must in a period where mobile devices are bringing more traffic by far. By allocating a slightly higher budget, you can build a separate website for mobile devices or even increase your prestige in the sector by making/making a mobile application, and you can reach a better position by getting a more solid image. Communication and Google Maps Another step in the success of your website is to be easily accessible and available. Site visitors, potential customers always want to contact the company easily. For the customer to reach you comfortably, you must have a contact form. When requesting information such as name, surname, address, telephone, and e-mail address of the contact form, the fact that the location information is not shared does not leave a professional impression. At this point, a Google Map is showing the location of your company. A clear and understandable location of your address will make you look more reassuring. SEO Settings Seo, as it is known, is a formation that allows you to rank high in search results. If it is the right SEO work, it is possible to make your company more visible in the digital world. We can say that your page has high reputational importance. At this point, it is necessary to pay attention to some dynamics; Title and description meta lines specific to each page, User-friendly URL link structure, W3C (World Wide Web Consortium) compatibility with correct Html usage Google Analytics We can count the touches among the basic SEO settings. Social Media Platforms Today, there is hardly a company that does not exist on social media. Especially the recent increase in the time spent on social media directly tells us that you should be active here. This situation almost obliges your social media profile buttons to be easily visible and clickable on your website. About us An important point of a corporate website is the part where you tell who you are. Before what you do in the formation of corporate identity, who you are is a part of the corporate structure. You should not have an unnecessarily long sloppy article on your website, instead, you should express your company’s vision, mission, and corporate identity in plain and clear sentences that best reflect your corporate identity. Separating the page into sections or columns for easier reading can also be a touch to increase quality. Quality and Effective Content All the content you share on your website, your blogs and social media posts all reflect your brand. There should be accurate and original content as a language of expression. It should be written correctly in terms of Turkish or English grammar and spelling rules and should be carried out with an expert. There should be no wording and spelling mistakes. None of your content should be copies and should be carefully prepared. In the eyes of the customer, quality site content is reassuring. Website Speed, Trust, and 24/7 Technical Support You have a website created in great detail by paying attention to all steps, the service you provide, that is, the site speed is good enough. If not, you need to take care of it immediately, otherwise, it could damage all your work. There may be many reasons for the slowness of your site (the hosting you rent, the visual dimensions in the website, the code layout, etc.) and this slowness or error can lead to customer loss and permanently. If you are working with a bad hosting company, it will be healthier to move to a fast, error-free, and secure server. At Talamus Digital Solutions, we explained how a corporate website should be. Contact us if you want to renew your site, have a personalized, original, effective website, and get support at any time for your problems with your website! info@talamus.biz

The post The Must-Have Features of the Corporate Website first appeared on Talamus.

]]> Today, the dynamics in the digital world are changing with each passing day. Web sites are also one of the biggest indicators of change. Almost every business now has a website. Websites are indispensable for reaching potential customers, showing your services, and promoting your brand. Websites are your visible face, your identity in the digital world. You can create a corporate website with many touches such as being responsive, easily accessible, and fast. Today we will tell you step by step how to create a quality website. If you’re ready, let’s start!

Convenient Interface Design with Modern Touches

The ideal website is changing every day. As the trends are renewed, the options increase as much. Companies are confused at these points, corporate companies should renew according to trends.

Based on these points, some parts related to the interface design of corporate websites stand out:

  • The interface of the site offered to users, being in line with the trend of that period,
  • The part called the navigation menu must be understandable and useful in terms of content and design.
  • A little newer / modern fonts should be used instead of fonts known to almost everyone,
  • The (call to action) buttons should be used to enable visitors to navigate from the home page to sub-pages during their visit to the site,
  • There should be a footer section, and customers should be informed about the site map and the corporate structure of the company (our team, branches, services).

Responsive Design / Compatible with Mobile

You cannot manage the process only by following the trends in interface design, it is necessary to capture and apply other dynamics of the developing technology. At this point, new coding techniques draw attention. Most importantly, we can say that mobile device compatibility, that is, a responsive design is a must in a period where mobile devices are bringing more traffic by far. By allocating a slightly higher budget, you can build a separate website for mobile devices or even increase your prestige in the sector by making/making a mobile application, and you can reach a better position by getting a more solid image.

Communication and Google Maps

Another step in the success of your website is to be easily accessible and available. Site visitors, potential customers always want to contact the company easily. For the customer to reach you comfortably, you must have a contact form. When requesting information such as name, surname, address, telephone, and e-mail address of the contact form, the fact that the location information is not shared does not leave a professional impression. At this point, a Google Map is showing the location of your company. A clear and understandable location of your address will make you look more reassuring.

SEO Settings

Seo, as it is known, is a formation that allows you to rank high in search results. If it is the right SEO work, it is possible to make your company more visible in the digital world. We can say that your page has high reputational importance. At this point, it is necessary to pay attention to some dynamics;

  • Title and description meta lines specific to each page,
  • User-friendly URL link structure,
  • W3C (World Wide Web Consortium) compatibility with correct Html usage
  • Google Analytics

We can count the touches among the basic SEO settings.

Social Media Platforms

Today, there is hardly a company that does not exist on social media. Especially the recent increase in the time spent on social media directly tells us that you should be active here. This situation almost obliges your social media profile buttons to be easily visible and clickable on your website.

About us

An important point of a corporate website is the part where you tell who you are. Before what you do in the formation of corporate identity, who you are is a part of the corporate structure. You should not have an unnecessarily long sloppy article on your website, instead, you should express your company’s vision, mission, and corporate identity in plain and clear sentences that best reflect your corporate identity. Separating the page into sections or columns for easier reading can also be a touch to increase quality.

Quality and Effective Content

All the content you share on your website, your blogs and social media posts all reflect your brand. There should be accurate and original content as a language of expression. It should be written correctly in terms of Turkish or English grammar and spelling rules and should be carried out with an expert. There should be no wording and spelling mistakes. None of your content should be copies and should be carefully prepared. In the eyes of the customer, quality site content is reassuring.

Website Speed, Trust, and 24/7 Technical Support

You have a website created in great detail by paying attention to all steps, the service you provide, that is, the site speed is good enough.

If not, you need to take care of it immediately, otherwise, it could damage all your work. There may be many reasons for the slowness of your site (the hosting you rent, the visual dimensions in the website, the code layout, etc.) and this slowness or error can lead to customer loss and permanently. If you are working with a bad hosting company, it will be healthier to move to a fast, error-free, and secure server.

At Talamus Digital Solutions, we explained how a corporate website should be. Contact us if you want to renew your site, have a personalized, original, effective website, and get support at any time for your problems with your website! info@talamus.biz

The post The Must-Have Features of the Corporate Website first appeared on Talamus.

]]> https://talamus.biz/en/the-must-have-features-of-the-corporate-website/feed/ 0 What is Google Search Console and How to Use It? https://talamus.biz/en/what-is-google-search-console-and-how-to-use-it/ https://talamus.biz/en/what-is-google-search-console-and-how-to-use-it/#respond Sat, 05 Jun 2021 10:08:04 +0000 https://talamus.biz/?p=6880 Previously known as Google Webmaster Tools, Google Search Console is a non-paid tool offered by Google to site owners. By using this free tool, we can easily learn the performance of your site in Google searches. On the other hand, it is also possible to access important data on which searches our website stands out, the status of the website, the status of the website, and many other issues. The question of what is Search Console, we can briefly call it a site status measuring tool. It is possible to easily see in which parts the sites show high performance. This means that more successful SEO improvements can be made. In addition, our website may give some errors in Google searches. With the help of Google Search Console, we can easily identify these errors. In this way, we can identify and correct technical errors related to our site in an integrated way with the help of Google Trends, Google Analytics, and Google Ads. How to Use Google Search Console? We can answer the question of how to use Search Console as follows: Let’s add our site to Search Console. After logging into Search Console, the “Add Property” menu will appear at the top left, which is our website itself. Let’s add our site from the “Add Property” section. Site approval will then be requested. After we have approved our site, let’s specify the domain address we prefer. After these processes, we will start using Google Search Console. Who Should Use Search Console? If we need to give a short and clear answer, everyone with a website should use it. General-purpose users, beginners, and people with advanced knowledge can use the Google Search Console feature. Business owners: Being aware of this service is an important feature in terms of knowing the basics of making your site suitable for search engines and knowing the features available in Google Search. SEO experts or marketers: As a digital marketer, it will be possible for you to monitor the status of your website, adapt your secret and make decisions about the appearance of your site in search results with Google Search Console. Site administrators: Search Console allows you to find solutions in some cases besides easily monitoring security problems such as server errors, site loading problems and attacks, malware. In addition, you can use it to make sure that site maintenance or adjustments to search performance are correct. Web developers: Tracking and resolving common problems with Search Console markup for the site you own are also provided. We have answered the question of what is Google Search Console and other questions. By working with digital consultants, you can do much better work on these kinds of issues. Talamus Digital Consultancy is the company that provides the best service at this point. You can proceed with this company in a planned way. At Talamus Digital Solutions, if you want to create your personalized, original and effective website with experts and get support at any time with your problems related to your website, contact us! info@talamus.biz

The post What is Google Search Console and How to Use It? first appeared on Talamus.

]]> Previously known as Google Webmaster Tools, Google Search Console is a non-paid tool offered by Google to site owners. By using this free tool, we can easily learn the performance of your site in Google searches.

On the other hand, it is also possible to access important data on which searches our website stands out, the status of the website, the status of the website, and many other issues. The question of what is Search Console, we can briefly call it a site status measuring tool.

It is possible to easily see in which parts the sites show high performance. This means that more successful SEO improvements can be made. In addition, our website may give some errors in Google searches. With the help of Google Search Console, we can easily identify these errors. In this way, we can identify and correct technical errors related to our site in an integrated way with the help of Google Trends, Google Analytics, and Google Ads.

How to Use Google Search Console?

We can answer the question of how to use Search Console as follows: Let’s add our site to Search Console. After logging into Search Console, the “Add Property” menu will appear at the top left, which is our website itself. Let’s add our site from the “Add Property” section. Site approval will then be requested. After we have approved our site, let’s specify the domain address we prefer.

After these processes, we will start using Google Search Console.

Who Should Use Search Console?

If we need to give a short and clear answer, everyone with a website should use it. General-purpose users, beginners, and people with advanced knowledge can use the Google Search Console feature.

  • Business owners: Being aware of this service is an important feature in terms of knowing the basics of making your site suitable for search engines and knowing the features available in Google Search.
  • SEO experts or marketers: As a digital marketer, it will be possible for you to monitor the status of your website, adapt your secret and make decisions about the appearance of your site in search results with Google Search Console.
  • Site administrators: Search Console allows you to find solutions in some cases besides easily monitoring security problems such as server errors, site loading problems and attacks, malware. In addition, you can use it to make sure that site maintenance or adjustments to search performance are correct.
  • Web developers: Tracking and resolving common problems with Search Console markup for the site you own are also provided.

We have answered the question of what is Google Search Console and other questions. By working with digital consultants, you can do much better work on these kinds of issues. Talamus Digital Consultancy is the company that provides the best service at this point. You can proceed with this company in a planned way.

At Talamus Digital Solutions, if you want to create your personalized, original and effective website with experts and get support at any time with your problems related to your website, contact us! info@talamus.biz

The post What is Google Search Console and How to Use It? first appeared on Talamus.

]]> https://talamus.biz/en/what-is-google-search-console-and-how-to-use-it/feed/ 0